Privacy Policy
How we collect, use, and protect your digital and clinical information.
1. Information We Collect
When you use our website, we may collect technical information such as your IP address, browser type, and interaction metrics to improve our digital services. If you submit a contact or inquiry form, we collect the personal information you explicitly provide (name, phone, email, and potentially sensitive health inquiries regarding prospective admissions).
2. HIPAA & Clinical Data
The Beechwood Home complies strictly with the Health Insurance Portability and Accountability Act (HIPAA). Clinical information, medical records, and protected health information (PHI) submitted via secure fax during the admissions process or generated during a resident's stay are heavily encrypted and managed strictly in accordance with federal law. General website contact forms should not be used to transmit highly sensitive medical records.
3. How We Use Your Information
- Respond to direct inquiries regarding admissions, careers, or charitable contributions.
- Send newsletters or updates (only if explicitly opted-in).
- Analyze digital traffic patterns to optimize the user experience of our website.
4. Third-Party Sharing
The Beechwood Home does not sell, trade, or rent your personal website data to outside marketing or advertising entities. We may share necessary data with trusted third-party partners who assist us in operating our website, conducting our business, or servicing you, so long as those parties sign Business Associate Agreements (BAAs) and agree to keep this information strictly confidential.
5. How Long We Keep Your Information
Admissions, job, and volunteer applications submitted through this website are kept for 24 months from the date they are submitted and are then permanently deleted from our website database. Information that becomes part of a resident, employee, or volunteer record is kept according to the retention rules that apply to that record.